About Us
ETC Brokerage Services is a broker-dealer registered with the SEC, and a member of SIPC and FINRA, providing brokerage services to individual retirement and other custodial accounts for which its affiliate, Equity Trust Company, serves as custodian.
Who is ETC Brokerage?
ETC Brokerage Services is committed to service excellence for self-directed investors. We offer brokerage services primarily to self-directed account holders of our affiliate Equity Trust Company. An account with ETC Brokerage Services allows for easy and timely transfer of funds and certain assets between the two companies. We provide our customers with the convenience of online trading and research tools along with experienced registered representatives ready to assist you with trading and questions.
ETC Brokerage Services provides self-directed brokerage services and does not provide investment advice, solicit trades, nor provides discretion with regards to securities or price.
ETC Brokerage Leadership

Joseph F Gerdes
President and Chief Operating Officer
With over 30 years of progressive financial services experience including executive level roles at; Vanguard, Folio Investing (now Goldman Sachs), E*TRADE, Morgan Stanley, and Schwab.
Jason Strickland
Chief Compliance Officer
Jason has more than 20 years of financial services experience including senior management and executive level roles at E*TRADE, Folio Investing, and Goldman Sachs.

Alex Blangiardo
Chief Financial Officer
Alex has over 25 years of experience in Finance, Accounting, and Regulatory Reporting and has held senior leadership roles at several notable financial institutions.

Matt Farver
Head of Brokerage Technology
With over 12 years of technology experience and a passion for innovation, Matt brings a wealth of knowledge and expertise as he oversees the technology business, ensuring cutting-edge solutions and seamless integrations.

Jason Andreula
VP Brokerage Operations
Jason has over 25 years of brokerage operations and trading oversight expertise, including 18 years in Senior Management roles and brings with him a wealth of knowledge.

Stephanie Gutierrez
Vice President, Head of Broker Dealer Administration
Stephanie has worked in finance and technology since 1987. Stephanie lead a team of analysts and developers to architect the Equity Advisor Solutions product offering and is now a part of the ETC Brokerage executive team. At ETC Brokerage, she is managing the program that will move the firm from a correspondent to a self-clearing entity.

Lindsay Buchholzer
Director, Operations
Lindsay has nearly 20 years of service and operational experience supporting the advisor community, including 15 years of leadership.

Marc Van Rijssen
Head of Trading Support
Marc has been working in the financial services industry for over 20 years, including fintech start-ups and billion-dollar organizations.
Joseph F Gerdes
President and Chief Operating Officer
With over 30 years of progressive financial services experience including executive level roles at Vanguard, Folio Investing (now Goldman Sachs), E*TRADE, Morgan Stanley, and Schwab. Joseph has an established track record of leading, evaluating and organizing teams, energizing them into inclusive, top performing professionals. Joseph operates as both a strategic and tactical business leader with deep experience across operations, client service, compliance and project management underpinned by strong financial acumen and diverse people leadership skills. Joseph has a proven track record of progressive, decisive, metric driven leadership, spanning culturally and geographically diverse cross-functional teams. Joseph is highly valued for executing corporate vision and strategy translating directly into operational process efficiencies, a value-adding client experience while establishing a risk and compliant controlled operating environment. Joseph has a bachelor’s degree in Business and Economics from Saint Peter’s University and an Executive Leadership certification from the University of Pennsylvania. Joseph is FINRA licensed Series 7, 63, 24, 27 and 99.
Jason Strickland
Chief Compliance Officer
Jason has more than 20 years of financial services experience including senior management and executive level roles at E*TRADE, Folio Investing, and Goldman Sachs. Jason is a driven professional that has demonstrated progressive leadership experience in brokerage and compliance operations developing successful AML/KYC compliance, risk management programs and implementing procedures and controls to support key disciplines such as trading, client onboarding, financial crimes, and fraud investigations. He has extensive experience interacting with C-level executives through program governance, and skilled at relationship building to balance an effective compliance program while still advancing key business goals. Jason earned his bachelor’s degree in business from The University of Phoenix and his MBA from the Gies College of Business at the University of Illinois. He holds FINRA Series 7, 24, 99, SIE and 63 licenses and is also a Certified Fraud Examiner and Certified Anti-Money Laundering Specialist.
Alex Blangiardo
Chief Financial Officer
Alex Blangiardo is ETC Brokerage’s Chief Financial Officer and Financial Operations Principal (FinOp). Alex has over 25 years of experience in Finance, Accounting, and Regulatory Reporting. He also has extensive broker dealer and banking experience and has held senior leadership roles at several notable financial institutions such as; Merrill Lynch, Bank of America, Bank Santander, BNP Paribas and Folio Institutional, a Goldman Sachs subsidiary. Alex has also spent time at the New York Stock Exchange and FINRA where he held a Principal FinOp Examiner role. Alex holds an honors degree from the City University of New York and currently maintains FINRA Series 7, 27, 99 and SIE license certifications.
Matt Farver
Head of Brokerage Technology
With over 12 years of technology experience and a passion for innovation, Matt brings a wealth of knowledge and expertise to his role as Head of Brokerage Technology at ETC Brokerage Services. Matt oversees the technology business, ensuring cutting-edge solutions and seamless integrations for ETCB’s technology needs.
Most recently, Matt founded and served as the CTO of a developer-focused startup and has held multiple positions at financial technology startups. In these roles, he led efforts in designing and launching complex financial systems and products for the private capital markets. Matt’s career began as a technology innovation consultant, where he developed applications harnessing the power of blockchain, A.I. and M.L. technologies, highlighting a passion for applying state-of-the-art solutions to complex problems. In addition to his professional background, Matt served as a U.S. Navy Intelligence Officer, undertaking multiple deployments, and demonstrating his commitment to excellence.
Matt holds a degree from Towson University and an MBA from the University of North Carolina – Chapel Hill, focusing on technology and computer science.
Jason Andreula
VP Brokerage Operations
With over 25 years of brokerage operations and trading oversight expertise, including 18 years in Senior Management roles at TD Ameritrade, Safra Securities and E*TRADE Financial. Jason has established an analytical mindset driven by continuous process improvement, building and structuring teams that focus on meeting strategic organizational goals while developing skill sets to drive topline performance.
Jason has deep expertise in operational Risk Management, Credit lending, ACAT’s, Fraud, AML and Trade Compliance. Jason is highly valued for protecting organization credit risk, keeping the firm in Regulatory Compliance, while always seeking to add value to the overall client experience.
Jason has a bachelor’s degree in finance and economics from Saint Michael’s College and an Executive Leadership Certification from the Securities Industry Institute Program at Wharton. Jason is FINRA licensed Series: 7, 63, 8, 9, 10, 24 & 4.
Stephanie Gutierrez
Vice President, Head of Broker Dealer Administration
Starting her career at a boutique brokerage firm, Stephanie moved to First Trust Corporation (aka Fiserv Investment Support Services) where she spent over 20 years with the IRA custodian. Working on the technology side of business acquisitions and system conversions, Stephanie was promoted to manage business analysts and moved into Product Development in the 401(k) record keeping space, then to the advisor custody arena. Fiserv ISS was acquired by T.D. Ameritrade and Stephanie was instrumental in the conversion process. In 2010, she and Sean Gultig, started Equity Advisor Solutions. In 2021, Stephanie was awarded the Hispanic Product Manager of The Year award by Wealth Solutions Report for her work on integrating the Equity Trust Company Cryptocurrency Program. Stephanie is a Colorado native, she enjoys the outdoors, traveling, and experimenting in the kitchen. Her studies were at Central Bible College and Regis University, in Computer Information Systems.
Lindsay Buchholzer
Director, Operations
Lindsay has 20 years of service and operations experience supporting both self-directed retail client and advisors. Her team, based in our Corporate HQ in Westlake, OH, provides client service and middle office operations support to our clients and advisors. Lindsay has been with Equity since 2016 holding various leadership roles for our RIA Custodian offering, Equity Advisor Solutions.
Prior to her time at Equity, Lindsay worked at Curian Capital, building customized service teams driving superior client experience and process improvements. She is a graduate of the University of Dayton, and in her free time, enjoys spending time with her family, traveling and is an avid Cleveland sports fan. Lindsay also holds a FINRA Series 6 license.
Marc Van Rijssen
Head of Trading Support
Marc has been working in the financial services industry for over 20 years. This includes fintech start-ups and billion-dollar organizations, including O’Shaughnessy Asset Management, Curian Clearing, and EQIS Capital Management. Marc has demonstrated ability to streamline business operations that drive growth and increase efficiency. He has strong qualifications in developing and implementing controls and processes in addition to driving productivity improvements. He possesses solid leadership, communication, and interpersonal skills to establish rapport with all levels of staff, management, clients, and vendors. He earned his bachelor’s degree in mathematics from Hobart College and his MBA from The Power Business School. He holds FINRA Series 7, 24, 57, and 63 licenses.
INVESTMENT PRODUCTS
Equity Trust Company clients can purchase the following public securities with an ETC Brokerage account:
Publicly Traded Stocks
Mutual Funds
Exchange Traded Funds (ETFs)
Fixed Income Securities:
Bonds, Treasuries, CDs
Options
Potential Benefits
ETC Brokerage accounts are held as a position within an
Equity Trust Company self-directed account.
Seamless movement of funds between trust and brokerage accounts
Trust and brokerage accounts are linked for fast and convenient money transfer between Equity Trust and ETC Brokerage Services. Funds ACH between the two firms within 24 hours.
Exceptional customer service
Our associates are experienced registered representatives with an average of 17 years of industry experience.
Investment Protection
Our clearing firm, Axos Clearing LLC, maintains physical, electronic and procedural safeguards in accordance with legal standards and established security procedures.
Securities Investor Protection Corporation (SIPC)
Axos Clearing, LLC is a member of the Securities Investor Protection Corporation (SIPC), which provides coverage for accounts up to $500,000 (including up to $250,000 in cash) per client as defined by SIPC rules.
Axos Clearing, LLC Insurance Policy
Their policy through Lloyd’s of London provides additional account coverage up to $24.5 million (including up to $1,150,000 in cash) per client as defined by SIPC rules. With both SIPC and Lloyd’s of London coverage, accounts are protected up to a total of $25 million per client (as defined by SIPC rules) including up to $1,150,000 for cash balances, with an aggregate limit of $100 million.
Loss of the Market Value
This coverage does not protect against the loss of the market value of securities. For more information visit http://www.sipc.org/, http://www.lloyds.com, or https://axosclearing.com/safeguarding-client-assets-and-information/
Disclosures & Disclaimers
The Securities Investor Protection Corporation - SIPC Disclosure: No coverage is provided for a market loss in value. Securities and cash held by individuals in ETC Brokerage Services accounts are protected from insolvency of the brokerage firm up to their net equity value by a combination of coverages provided by the Securities Investor Protection Corporation (SIPC), a non-profit organization created by an Act of Congress. SIPC protects up to $500,000 of your securities, of which up to $250,000 may be uninvested cash. Additional protection up to the full net equity value of each account, including uninvested cash, may be provided to the extent of funds recovered by SIPC. SIPC coverage applies only to securities and cash in the exclusive possession and control of ETC Brokerage Services and does not protect against losses due to fluctuations in the market.
Additional information about SIPC and asset protection may also be found at www.SIPC.org